Iroc IA Iroc IA

Cross-cutting layer

Iroc IA


« The AI we sell, we already use. »

The market is overflowing with AI promises. Our difference: our own plant is our first customer. Operations interfaces, assisted prospecting, transactional storefront — every tool we build is first put to the test in real manufacturing operations, with real employees and real orders.

It is the Iroc model applied to software: build the skill in-house to solve our own problems, master it, then turn it into an offer. When we propose an AI solution to an SME, we do not show a demo — we show our shop floor.

For a manufacturing SME wondering where to start with AI, we are the partner who has already walked the path — under the same budget, staffing and production constraints.

And when a business problem has no ready-made AI solution on the market, we develop one — tested here first, before it is offered to anyone else.

What we do

  • Practical interfaces for internal operations — production, tracking, management
  • AI-assisted customer prospecting
  • Transactional website — online sales of the group’s products, with Irocu
  • Business process modernization through AI
  • Custom AI solution development, designed for a real problem rather than derived from a generic product

What sets us apart

  • No PowerPoint about AI — tools running in production at a real manufacturer.
  • We sell a path already walked, not a theory: our tools solve our problems first.
  • Shop-floor credibility: we talk production, lead times and margins — not just models and data.
  • Every new operational problem becomes a new tool, not a compromise with existing software.

Our place in the Iroc chain

Iroc IA is a cross-cutting layer: it is not bolted on at the end of the chain, it modernizes it from the inside — from the lab to delivery. It supplies the intelligence behind Irocu and shares its capabilities with Iroc Vox.